SEO Cockpit
Although SEO is a lot more simple than people make it out to be, it is fair to say that it will not do very much for people who do not know how to use it. SEO is not something that does the whole job for you, you need to be able to come back and look at how it is working and make the necessary tweaks. The spot where most people fall down is that they know what their stats are and to some extent what they mean, but when it comes to using those stats they are pretty much blind as to what steps to take. What they need is a stats dashboard that makes it straightforward.
The SEO Cockpit program is what you have been waiting for, if you are trying to make your site more intuitive to what the customer wants. It does a lot of things and does them well, but is still able to present the results to you in a way that is easy to follow and makes things obvious. Because stats in and of themselves are pretty much useless unless you are willing to interpret them in a way which will bring you to a useful conclusion. The SEO Cockpit works for you by making this conclusion a lot more obvious and user-friendly.
After that, it is up to you to maintain your site in a way which makes sense for you and appeals to your customers. Most of the work is already done for you, so all you really need to do is build on what is already there, and watch those stats improve - which is all the easier because the program sends you the stats whenever they update.
